Alex & Ines

Contributed by Estudio Calderón


Source: www.instagram.com Alex & Ines. License: All Rights Reserved.

Helsinki-based design agency Fredag employed Estudio Calderón’s typeface Around B as a central visual element in the branding of Alex & Ines, a new restaurant and café located inside the Sokos mall in Lahti, Finland. The typeface appears prominently across signage, menus, promotional materials, neon displays, social media, and printed collateral like gift cards. Its soft, rounded geometry and friendly tone reinforce the warm, approachable atmosphere of the dining experience.

The script logo appears to be custom. On social media, Around B is supported by an unidentified monospaced typeface.

Source: www.instagram.com Alex & Ines. License: All Rights Reserved.


Source: www.instagram.com Alex & Ines. License: All Rights Reserved.


Source: www.instagram.com Alex & Ines. License: All Rights Reserved.


Source: www.instagram.com Alex & Ines. License: All Rights Reserved.


Source: www.instagram.com Alex & Ines. License: All Rights Reserved.


Source: www.instagram.com Alex & Ines. License: All Rights Reserved.


Source: www.instagram.com Alex & Ines. License: All Rights Reserved.


Source: www.instagram.com Alex & Ines. License: All Rights Reserved.


Source: www.instagram.com Alex & Ines. License: All Rights Reserved.

This post was originally published at Fonts In Use

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