Arjun Saree bag
Photo: Pijush Dutta. License: All Rights Reserved.
This non-woven promotional carry bag for Arjun Saree, a clothing retailer located in the Jadavpur neighborhood of Kolkata, showcases the vibrant and functional vernacular typography typical of independent Indian commercial print shops. The layout serves as a high-density corporate identity piece, optimizing a single color print block to present branding, business type, ownership, location, and mobile contact numbers on a stark yellow background framed by a rich red border.
The primary header, “ARJUN SAREE”, is typeset in bold condensed caps from Serpentine Sans featuring stylized, blocky curves and high-contrast strokes designed to command instant visual hierarchy. Subsequent text blocks—including the product descriptions and the proprietor’s name “SANJOY ROY”—utilize ITC Souvenir and Cooper Black, offering exceptional structural stability that ensures legibility when the bag is crinkled or in motion. The essential logistical details, such as the shop’s Jadavpur Station Road street address and its dual contact phone numbers, are set in Univers and Arial to maximize information density within the limited remaining typographic frame.
This post was originally published at Fonts In Use