Twist by Ouidad

Published July 25, 2026
Contributed by Redscout


Source: redscout.com Photo: Redscout. License: All Rights Reserved.


Redscout worked with Ouidad to launch a new line of hair products for curly hair, Twist by Ouidad. Twist is a new generation of curl care designed to celebrate the natural movement of textured hair.

Typography became a distinctive asset to bring the behavior of curly hair to life. Redscout selected Univers to create a typographic language that stretches, compresses, and undulates across every touchpoint, mirroring the shape-shifting nature and individuality of curls.




Source: redscout.com Photo: Redscout. License: All Rights Reserved.


Source: redscout.com Photo: Redscout. License: All Rights Reserved.


Source: redscout.com Photo: Redscout. License: All Rights Reserved.


Source: redscout.com Photo: Redscout. License: All Rights Reserved.


Source: redscout.com Photo: Redscout. License: All Rights Reserved.


Source: redscout.com Photo: Redscout. License: All Rights Reserved.


Source: redscout.com Photo: Redscout. License: All Rights Reserved.


Source: redscout.com Photo: Redscout. License: All Rights Reserved.


Source: redscout.com Photo: Redscout. License: All Rights Reserved.


Source: redscout.com Photo: Redscout. License: All Rights Reserved.

This post was originally published at Fonts In Use
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