53 – contemporary Asian fine dining

Contributed by Nikolas Wrobel


Source: www.pentagram.com Pentagram. License: All Rights Reserved.

53 is a contemporary Asian fine dining restaurant in New York City that draws its creative essence from its iconic location. Nestled next to the Museum of Modern Art (MoMA) in a tower designed by prominent architect Jean Nouvel, the restaurant name is an homage to its physical location at 53 West 53rd Street.

Inspired by the interior of the space, the logomark and visual identity feature an intricate, architecturally structured icon with the numbers five and three intertwined, fitting together as seamlessly as the restaurant’s three dining levels.

The identity designed by Emily Oberman's Team of Pentagram uses a pair of complimentary typefaces: Grand Slang, a sleek, calligraphy-inspired typeface by Nikolas Type, and Yport by Luzi Type.

Source: www.pentagram.com Pentagram. License: All Rights Reserved.


Source: www.pentagram.com Pentagram. License: All Rights Reserved.


Source: www.pentagram.com Pentagram. License: All Rights Reserved.


Source: www.pentagram.com Pentagram. License: All Rights Reserved.


Source: www.pentagram.com Pentagram. License: All Rights Reserved.


Source: www.pentagram.com Pentagram. License: All Rights Reserved.


Source: www.pentagram.com Pentagram. License: All Rights Reserved.

This post was originally published at Fonts In Use

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