“Today, Aluminum Is Something Else” Alcoa ads

Photo(s) by Bart Solenthaler on Flickr.


Source: www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “mieropgingersnap” and “helvetica”. License: All Rights Reserved.

1970

Two ads by the Aluminum Company of America, or Alcoa for short, highlighting the versatility and ubiquity of their product. The one from 1970 combines illustration with bichromatic Mierop Ginger Snap C. The follow-up from 1971 relies on photos and Palisade Graphic. In both ads, the copy is set in Helvetica.

Source: www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “palisadegraphic” and “helvetica”. License: All Rights Reserved.

1971

This post was originally published at Fonts In Use

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