“Stay cool. Stay low. Stay alive.” River Raid ad
Source: archive.org Internet Archive. License: All Rights Reserved.
From Wikipedia:
River Raid is a 1982 shoot ’em up video game developed and published by Activision for the Atari 2600, designed by Carol Shaw. […] River Raid was the top-selling Activision game of 1983 and the second best-selling game for the Atari 2600 in 1983, only being beaten by Ms. Pac-Man. Shaw responded to the sales stating “I knew it was a good game, but I didn’t expect to hit number one. Of course I was happy when it did!” The Atari version sold almost one million copy in total by 1984, making it one of the best-selling video game at that point.
The headline typeface in this ad from a 1984 issue of the British Crash magazine is Conference. The bold spurless sans with the characteristic pointed e was designed by Martin Wait and released by Letraset in 1978. Despite being available in digital form, it hasn’t come up on Fonts In Use before.
This post was originally published at Fonts In Use