Song Sung Blue movie poster, titles and promotion
© Focus Features. License: All Rights Reserved.
For Song Sung Blue, which premiered at the AFl Film Festival on October 26, 2025, Focus Features embraced a distinctly typographic approach. The film’s title and promotional material all feature Bookmania from Mark Simonson Studio, a revival of the classic Bookman that bridges warmth, character, and polish.
The designer made striking use of the swashes included with Bookmania, giving the film’s typography a showbiz vibe often associated with entertainment branding. The typeface appears in the trailer, multiple poster versions, and event backdrops. Altogether unifying the film’s visual identity that wouldn’t feel out of place on an album cover from Neil Diamond’s heyday in the seventies.
The result is a typographic system that feels both classic and energized—an apt reflection of the film’s subjects, a duo whose heartfelt Neil Diamond and Patsy Cline tributes made them local legends in the late ’80s and early ’90s.
© Focus Features. License: All Rights Reserved.
© Focus Features. License: All Rights Reserved.
© Focus Features. License: All Rights Reserved.
This post was originally published at Fonts In Use