“Kick off your shoes and go shopping” AT&T ad

Photo(s) by Bart Solenthaler on Flickr.


Source: www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “ultrabodoni”. License: All Rights Reserved.

Ultra Bodoni was designed by Morris Fuller Benton as his interpretation of the English Fat Face, working from a recutting by the Bruce foundry. The heavyweight with the abrupt stroke weight transition was issued by ATF in 1928. Here it’s used for a magazine advert by AT&T from the “Mad Men” era. The copy is added in Monotype Grotesque:

Relax at home and telephone. Get more done. Have time for fun. The cost for this personal pampering? Low. A bargain even if you could buy it somewhere else. We may be the only phone company in town, but we try not to act like it.

This post was originally published at Fonts In Use

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