5 Card Stud movie poster

Contributed by Florian Hardwig


Source: movieposters.ha.com Heritage Auctions. License: All Rights Reserved.

Benguiat Zenedipity pairs bell-bottoms with bracketed slab serifs at the top. In 1968, it was chosen as the main typeface for the poster advertising 5 Card Stud, a Western mystery film starring Dean Martin (“the hellfire gambler”) and Robert Mitchum (“the gunfire preacher”). It was directed by Henry Hathaway and distributed by Paramount Pictures.

Other typefaces featured on the poster include a bold (semi?)condensed Eurostile, Optima, Folio Extra Condensed (“Hal Wallis”), and News Gothic Extra Condensed (“Inger Stevens, Roddy McDowall”).

This post was originally published at Fonts In Use

---