Zip Diet

Contributed by Richard Sheaff


License: All Rights Reserved.

This is the 1977 logo and dust jacket for a book published by Dr. Rzepela. The name of the author is in ITC Korinna Bold.

Zip Diet was created by Dr. Stanley J. Rzepela, who opened the Zip Diet Center in Boston. The logo started with a font which I cannot remember and have unable to track down now.

License: All Rights Reserved.

This is one of a dozen or so small space ads, each having weight-related copy with a twist. The slab serif used here is ITC Lubalin Graph.

License: All Rights Reserved.

A poster that shows visually which foods are allowed in Phases 1, 2 and 3 of the diet. The numerals are from ITC Firenze.

This post was originally published at Fonts In Use

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