Woman of the Hour movie posters

Contributed by Mark Simonson


Source: percivalandassociates.com Percival & Associates. License: All Rights Reserved.

Bookmania, as the lead typeface for the Woman of the Hour posters, is typecasting in a good way. Percival & Associates leaned into the Netflix film’s 1970s television aesthetic without going full pastiche. The typeface, used for logotype and copy, effectively supports the imagery, and delivers a strong tonal weight for the series.

Of course, Bookmania was the appropriate choice because of its heritage. It is a revival of Bookman that saturated advertising, packaging, and headlines in mid-century America. It’s chunky, upright, and filled with swash alternates, and here it nails a specific cultural cue: mainstream, upbeat, just a touch clever. It’s just the kind of type you might see on a dating game show backdrop.

Source: percivalandassociates.com Percival & Associates. License: All Rights Reserved.

This post was originally published at Fonts In Use

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