Waco Health Camp

Published August 26, 2024

Type designer Jordan Bell alerted me to an excellent use of by Health Camp, a Waco, Texas landmark restaurant serving burgers, shakes, and malts.

Bungee is used extensively throughout the identity, from menus, cups, and napkin holders to the shirts and hats worn by employees (also available to enthusiastic patrons). Bungee is a typeface largely inspired by neon signs, and it’s fulfilling to see it come full circle in a neon sign hanging above the counter.

I was happy to see all of the places where Health Camp used Bungee, but I’m even happier to see the place where they didn’t. The exterior of the building is completely Bungee-free, and retains its classic illuminated signage and beverage advertisements.

This creates a fantastic blend of old and new—a clean, fresh identity that feels at home inside a place with 75+ years of history.