Coinbase Bitcoin Pizza Day

Published August 25, 2024

In the crypto world, Bitcoin Pizza Day is celebrated annually to commemorate the first known real-world transaction using Bitcoin. In May 2024, Coinbase marked the occasion by setting up a pizza truck and selling $1 slices in Washington Square, NYC.

The promotion then expanded into “Coinbase Pizza Month” where they teamed up with independent New York City pizzerias to allow customers to order through the Slice app for a chance to win a Bitcoin for themselves and the pizzeria.

The campaign makes heavy use of the Black and Black Italic weights of Central Type's Rodger. Set in all caps with an occasional outline and drop shadow effect, Rodger appears on pizza trucks, signage, pizza boxes, and a surprisingly wide range of merchandise.

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