Para from Ultra Kuhl is used for the branding of Villa Inkognito –
a truly private hideaway, offering guests that rare experience of luxury and subtle escapism. With its own private entrance, Villa Inkognito is dynamic and vibrant. An eclectic journey comprising a series of distinctly themed rooms in wildly different color schemes that make up the public areas- much like Dorothy’s experience after landing in technicolor Oz.
Para captures the refined spirit of Villa Inkognito, blending classic elegance with quiet modernity. Its balanced serif forms echo the villa’s architecture and interior. The logo, designed by Bielke&Yang based on Para, express this understated luxury with clarity and character. The accompanying sans used on the website is Sommerro Sans, a custom design by Bobby Tannam for the parent company, Sommerro.