Para from Ultra Kuhl is used in the branding of Urania Berlin, a cultural and scientific institution in the heart of the city. The identity, designed by Stan Hema, highlights clarity and openness while giving the venue a distinct visual voice. Para’s strong, geometric forms are applied across signage, print materials, and digital channels, ensuring high legibility and a recognizable presence in both cultural and educational contexts. The accompanying sans is Colophon’s Basis Grotesque.