I Am Toronto Pearson

Published March 29, 2024
Contributed by Made by Emblem


Source: www.madebyemblem.com Taha Muharuma / Daniel Neuhaus. License: All Rights Reserved.



Toronto Pearson Airport is Canada’s biggest and most heavily used airport accounting for 60% of the country’s international arrivals. In 2016 Pearson developed the campaign “I AM TORONTO PEARSON” (IATP) to serve the airport’s community of over 50,000 employees.

Taking visual cues from the airport itself, creative studio Made by Emblem built the visual identity system, designed to lean more toward Nike athletics than corporate ERG. The logo and taglines are set in IATP, a custom-made typeface based on Pearson’s gate and baggage signage (designed by Pentagram).




Source: www.madebyemblem.com Taha Muharuma / Daniel Neuhaus. License: All Rights Reserved.


Source: www.madebyemblem.com Taha Muharuma / Daniel Neuhaus. License: All Rights Reserved.


Source: www.madebyemblem.com Taha Muharuma / Daniel Neuhaus. License: All Rights Reserved.


Source: www.madebyemblem.com Taha Muharuma / Daniel Neuhaus. License: All Rights Reserved.


Source: www.madebyemblem.com Taha Muharuma / Daniel Neuhaus. License: All Rights Reserved.

This post was originally published at Fonts In Use
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