




From Bianca d’Acquino:
Tèrritori stems from the idea of telling the stories of different countries through the lens of tea culture viewed as an expression of identity, as well as a social and spiritual practice. Indeed, in many cultures, the tea ceremony represents far more than a mere daily habit. Tèrritori offers a critical reflection on contemporary consumerism, which has frequently transformed ancient traditions and collective rituals into commercial products stripped of their original value. Phenomena such as bubble tea exemplify how deeply rooted cultural practices are often reinterpreted solely for commercial gain, losing their spiritual and communal significance in the process. Each issue of the magazine focuses on a single country, aiming to explore its culture through tea, covering everything from preparation and consumption traditions and the objects involved such as packaging, glasses, and teapots to the symbolic and social significance of the ceremony itself. The inaugural issue is dedicated to Morocco, where tea consumption plays a central role in both daily and social life.
For the typography, I started from one of the main concepts of the magazine: the idea of making it trilingual. Since the publication can almost be considered a travel guide, I wanted to clearly distinguish the three languages without creating too much distraction during reading. For this reason, I chose different typefaces that could still maintain a certain visual consistency throughout the magazine. For Italian and Arabic, I chose Milligram by Zetafonts, mainly for its versatility and for the availability of Milligram Arabic, which allows the two alphabets to maintain a visual relationship. For English, I chose Marcovaldo, also by Zetafonts, which is also used for the magazine’s masthead. Its slender forms work well with the vertical format, while the epigraph-style layout further distinguishes it from the other texts. For the article titles, I chose Louise by Velvetyne for its elegant and distinctive appearance, while still maintaining continuity with the overall aesthetic of the magazine.
Tèrritori: Exploring countries through the ritual of tea is a thesis project made for a Bachelor’s degree in Graphic Design at RUFA. The design, articles, and photography are by Bianca d’Aquino. Lorenzo Bracaglia provided additional photography. The thesis was advised by Elisa Abbadessa and Christian Rizzo. Printed by Tipolitografia 5M, Rome, on Freelife paper by Fedrigoni and Crash Oliva by Favini.










