Orii Matcha

Contributed by British Standard Type


Daily Dialogue. License: All Rights Reserved.

Orii Matcha is a Munich-based matcha brand bringing Japanese tea culture into a contemporary setting. Its identity combines a refined, minimal visual language with the ritual, craft and material qualities associated with matcha.

The identity, designed by Daily Dialogue, uses BST Bazaine throughout. Developed as part of a wider repositioning and relaunch of the brand, the system extends from a custom wordmark and monogram to packaging, social media and the visual language of Orii Matcha’s flagship store in Munich.

Across physical and digital applications, Bazaine provides a consistent typographic voice, moving between bold display typography and quieter informational settings.

Daily Dialogue. License: All Rights Reserved.


Daily Dialogue. License: All Rights Reserved.


Daily Dialogue. License: All Rights Reserved.


Daily Dialogue. License: All Rights Reserved.


Daily Dialogue. License: All Rights Reserved.


Daily Dialogue. License: All Rights Reserved.

This post was originally published at Fonts In Use

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