Streckersalz ad

Contributed by Stephen Coles


Source: iaddb.org Image: IADDB, Archiv für Buchgewerbe und Gebrauchsgraphik. License: All Rights Reserved.

This 1921 ad for etching materials uses multiple typefaces by celebrated designer Otto Hupp. Not only does it feature the striking and unusual Keilschrift, but also two weights of his text face, Hupp-Antiqua. At first I thought the interchangeable Hupp-Unziale with its bar-topped A was also shown here, but then I realized I was looking at an umlaut in “Ätze” (etchings).

This post was originally published at Fonts In Use

---