SpongeBob SquarePants 25th Anniversary campaign

Published March 28, 2026
Contributed by Aubrey Hays, Frere-Jones Type


Source: www.nick.com License: All Rights Reserved.




Nickelodeon’s iconic SpongeBob SquarePants celebrated its 25th anniversary with the launch of a new campaign and anniversary artwork “SpongeBob SquarePants 25th”.

The design is by Thanh Nguyen, Senior Designer at Nickelodeon, with art direction from Dana Kinlaw, using Asphalt by Frere-Jones Type. The celebration also included Wendy’s and Paramount partnering to launch Wendy’s Krabby Patty Kollab, as well as the release of a SpongeBob SquarePants special edition magazine by Den of Geek.




Source: thanhdesigns.com Thanh Nguyen. License: All Rights Reserved.

“Welcome to Times Squarepants”




Source: www.nick.com License: All Rights Reserved.


Source: thanhdesigns.com Thanh Nguyen. License: All Rights Reserved.

Animation by Nicole and Jeremy Sawyer




Source: www.nick.com License: All Rights Reserved.

Cover of the SpongeBob SquarePants 25th Anniversary Special Edition (art direction by Jessica Koynock). The Den of Geek logo is in DJR’s Bungee; the sans used for small type is Device’s Urbane Rounded.




Source: www.nick.com License: All Rights Reserved.


Source: frerejones.com License: All Rights Reserved.

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