All About Love
Source: pleasedonotbend.co.uk Fraser Muggeridge Studio. License: All Rights Reserved.
Seance Graphic is featured in the visual identity for a public art commission inspired by bell hooks' influential 1999 book, All About Love: New Visions. Initiated by agency BUILDHOLLYWOOD, the campaign consisted of a series of billboard takeovers by six artists across England and Scotland in 2023. The identity was created by Fraser Muggeridge Studio, which designed a website for the project and a series of posters introducing the campaign. Seance is paired with Maxima as a text typeface.
From the project website:
All About Love is BUILDHOLLYWOOD’s first major curatorial and artist commission that took over large-format billboards across Birmingham, Brighton, Bristol, Edinburgh, Glasgow and Manchester between April – December 2023. Curated by Zarina Rossheart, the project invited artists Helen Cammock, Asmaa Jama, Jasleen Kaur, Grace Ndiritu, Eve Stainton and Alberta Whittle to respond to the bell hooks’ seminal text through the lens of their artistic practices.
The point of departure for the commission was the quote from All About Love:
‘Whether it is the ongoing worldwide presence of violence expressed by the persistence of the man-made war, hunger and starvation, the day-to-day reality of violence, the presence of life-threatening diseases that cause the unexpected deaths of friends, comrades, and loved ones, there is much that brings everyone to the brink of despair. Knowing love or the hope of knowing love is the anchor that keeps us from falling into the sea of despair.’
In All About Love bell hooks offers us radical new ways to think about love. While considering our polarised, loveless and hyper consumerist society, hooks urges us to bring a new love ethic to every dimension of our lives. From politics, religion, the workplace, domestic households, to intimate relationships hooks offers us a bold new perspective. This project looks at hooks’ legacy and invites audiences to collectively reimagine our future.
Source: pleasedonotbend.co.uk Fraser Muggeridge Studio. License: All Rights Reserved.
Source: pleasedonotbend.co.uk Fraser Muggeridge Studio. License: All Rights Reserved.
Source: pleasedonotbend.co.uk Fraser Muggeridge Studio. License: All Rights Reserved.
Source: www.buildhollywood.co.uk Fraser Muggeridge Studio. License: All Rights Reserved.
Source: www.buildhollywood.co.uk Fraser Muggeridge Studio. License: All Rights Reserved.
This post was originally published at Fonts In Use