


Last season, Plac Zabaw nad Wisłą, a vibrant riverside cultural and recreational space in Warsaw, Poland, unveiled a refreshed visual identity.
The concept grew from a simple block of colored paper – playful, inclusive, and DIY in spirit. Color pairings distinguish daytime from evening events, while a set of pictograms organizes information for clarity and intuitive navigation. The system now extends across wayfinding, social media, and the website.
Creative direction and design by Kasia Łubińska of kuna works, using Tor grotesk from Threedotstype. On the website, it’s supported by Apfel Grotezk by Luigi Gorlero. The storytelling and microcopy is by Maria Wanda Dutkiewicz. Sesme Studio did the on-site painted elements.








