Siberia Sports

Published August 9, 2026
Contributed by Thomas Hirter


Photo: Thomas Hirter. License: All Rights Reserved.



I spotted this use of Profil on a sports shop in La Brévine, Switzerland, during a bicycle ride. La Brévine is traditionally the coldest inhabited village in Switzerland, with temperatures down to –30° C. The region is therefore known as the “Siberia of Switzerland”. I wonder if one can still rent cross-country skis here?

Note the hand-crafted i-dots which are not included in the original typeface.



This post was originally published at Fonts In Use
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