Seriously, Not So Serious by Jo Zixuan

Published June 24, 2026
Contributed by Jo Zixuan


Source: jozixuan.com Jo Zixuan. License: All Rights Reserved.

Cover, spine, and back cover of the publication





Seriously, Not So Serious is a bi-scriptual publication with Simplified Chinese and English taking equal presence. As a graphic design thesis compendium produced in Rhode Island School of Design (RISD), it includes original essays regarding the designer’s research questions, key terms, and critical positions.




Source: jozixuan.com Jo Zixuan. License: All Rights Reserved.

Contents page




Source: jozixuan.com Jo Zixuan. License: All Rights Reserved.

Chapter 1, page 11




Source: jozixuan.com Jo Zixuan. License: All Rights Reserved.

Illustration spread, chapter 1, page 16–17




Source: jozixuan.com Jo Zixuan. License: All Rights Reserved.

Chapter 4, Page 24–25




Source: jozixuan.com Jo Zixuan. License: All Rights Reserved.

Chapter 5, Page 82–83




Source: jozixuan.com Jo Zixuan. License: All Rights Reserved.

Chapter 5, Page 84–85




Source: jozixuan.com Jo Zixuan. License: All Rights Reserved.

Chapter 5, Page 86–87




Source: jozixuan.com Jo Zixuan. License: All Rights Reserved.

Chapter 5, Page 88–89




Source: jozixuan.com Jo Zixuan. License: All Rights Reserved.

Chapter 6, Page 92–93



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