Saucony rebranding
Source: www.instagram.com © 2025 Saucony. License: All Rights Reserved.
Pennsylvania born brand Saucony started a rebrand in 2024 which seems to still be slowly unvailing. Mainly known in the field of athletics, the brand appears to try to gain a wider reach amid the raise of running as a very mainstream sport and running shoes being more than ever a legitimate item to wear for every day life.
Saucony left their 2007 logo untouched but switched their main typeface to NaN Metrify A. They consistently use its Ultrawide Black Italic and Ultrawide Light Italic as titling fonts, in all caps, as an unsurprising take on the italics for sport / speed genre. Then, they also use Metrify’s Standard width for texts. On rare occasions such as their Run As One campaign, you can see them also using compressed styles of the font. In this particular case, one can spot the consistent italic angle across weights and widths. On their website, Displaay’s Matter features in many places for the UI.
The fonts can be seen used across their website and social media, but also for all the event-specific merch they create, like for the London 10km run in 2024.
Source: www.instagram.com © 2025 Saucony. License: All Rights Reserved.
Source: www.instagram.com © 2025 Saucony. License: All Rights Reserved.
Source: www.instagram.com © 2025 Saucony. License: All Rights Reserved.
Source: www.instagram.com © 2025 Saucony. License: All Rights Reserved.
Source: www.instagram.com © 2025 Saucony. License: All Rights Reserved.
Source: www.instagram.com © 2025 Saucony. License: All Rights Reserved.
Source: www.instagram.com © 2025 Saucony. License: All Rights Reserved.
Source: www.instagram.com © 2025 Saucony. License: All Rights Reserved.
Source: https://www.instagram.com/saucony_eu/" target="_blank" rel="noopener">https://www.instagram.com/saucony_eu/ © 2025 Saucony. License: All Rights Reserved.
Source: www.instagram.com © 2025 Saucony. License: All Rights Reserved.
Source: www.instagram.com © 2025 Saucony. License: All Rights Reserved.
Source: www.instagram.com © 2025 Saucony. License: All Rights Reserved.
Source: www.saucony.com © 2025 Saucony. License: All Rights Reserved.
Source: www.saucony.com © 2025 Saucony. License: All Rights Reserved.
Source: www.instagram.com © 2025 Saucony. License: All Rights Reserved.
Source: www.linkedin.com © 2025 Saucony. License: All Rights Reserved.
This post was originally published at Fonts In Use