Parade Studio designed the float for SACEM and Adami as presented on September 23, 2023, during the Paris Techno Parade, with an explosive lineup curated by Dure Vie. To elevate the project, the Bonto typeface from Blaze Type was used, adding a bold graphic touch to the scenography.
Parade is a graphic design studio founded in 2014 that excels in illustration, art direction, and visual identity. For this project, psychedelic-colored feathers floating among minimalist black bars were inspired by music creation interfaces and sound level indicators.