1744 brand identity

Published October 25, 2024

WHP Creative designed the visual identity of British golf brand 1744:

At its core, 1744 is a brand born from the cultural influences of the 80s skateboard and 90s rave scenes in the UK. Two brothers push to combine the counterculture movements upon which they were moulded and combine this with their passion for golf. Contributing to a new wave of urban golf brands with a fresh British take on free thinking style and attitude in golf, on and off the course. Free from the traditional ties that many brands remain connected; one that is focused on producing bold and fresh products that connect with the contemporary golfer.

The identity mixes and matches Boris and Suisse Int'l paired with a handwritten logo.

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