Recipe Therapy

Published March 30, 2024

Description of the project on Medium:

This Cookbook Turns Couples’ Indecisions Into Delicious Recipes

Recipe Therapy tackles one of the most common cooking dilemmas with first-of-its-kind cookbook, filled with humor and craftsmanship.

“What do you want to eat?” is a frequent source of frustration for couples. Unfortunately, answers like “I don’t care,” “I don’t know,” or the ever-annoying “Whatever,” leave partners hungry, or, worse, hangry.

To address this issue, London-based hot sauce brand Two Hot Asians introduces Recipe Therapy — a cookbook designed to settle this beef once and for all.

The cookbook is a humorous and playful answer to every non-answer. Featuring 16 different responses turned into recipes, “Anything” becomes “Anything Bagel”, “Hmmm” a “Hmmmus & Halloumi” recipe, and “Not Sure” transforms to “Not Sure If This Is What You Want But We’re Going To Have Vegetarian Stir-Fry Anyway.”

Filled with quirky and vibrant illustrations of the dishes, they are complemented by Two Hot Asians’ sambal and their two chili mascots. The book’s humorous and witty writing doesn’t take itself too seriously, but the recipes are crafted with a serious commitment to flavour.

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Creatives: Kristina Samson, Hampus Elfström, Oscar Gierup
Illustrations: Kristina Samson
Photography: Bianca Jemsten

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