Ras l’Bock brewery rebranding

Contributed by Frédéric Dupuis


Source: www.behance.net Fred Dupuis. License: All Rights Reserved.

For the identity revamp of Ras l’Bock, a microbrewery from eastern Quebec, we knew we had to tap into what the brand is known for: good times. Its fun loving boldness called for strong colors, amusing characters and a funky font. The brand uses Brice and counterbalances it with Acumin​​​​​​​ in multiple width-weight combinations.

A fun brand deserves a fun positioning that reflects its reason to be! Cheers!

Source: www.behance.net Fred Dupuis. License: All Rights Reserved.


Source: www.behance.net Fred Dupuis. License: All Rights Reserved.


Source: www.behance.net Fred Dupuis. License: All Rights Reserved.


Source: www.behance.net Fred Dupuis. License: All Rights Reserved.


Source: www.behance.net Fred Dupuis. License: All Rights Reserved.

This post was originally published at Fonts In Use

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