Projektor – Tag der Architektur und Ingenieurbaukunst 2026
Farina Michelle. License: All Rights Reserved.
The annual nationwide “Day of Architecture and Civil Engineering” offers a special programme for young people in Hamburg. To appeal to this target group, a poster was designed for public spaces in Hamburg and for passenger information screens on the U-Bahn and S-Bahn. The visual concept reduces architecture to what is arguably its best-known symbol: the house. Its distinctive shape creates instant recognisability and serves as the framework for the entire design.
The colour scheme draws on characteristic elements of Hamburg’s urban landscape: the bold blue evokes the sky above the city, while the warm red references the brick architecture that defines many parts of Hamburg. Typography itself becomes part of the architecture. It adapts to the contours of the house, fills its surfaces and creates a lively composition through varying sizes and flowing curves.
The cow on the roof adds a surprising accent. It breaks through the strict geometry of the motif, creates a charming focal point and becomes the main character in the animation. As an unexpected detail, it invites viewers to take a closer look at the poster and to rediscover the connection between the built and natural environments.
Farina Michelle. License: All Rights Reserved.
This post was originally published at Fonts In Use