bicipr3ta, 4THEBLACK helmets

Published November 12, 2026

Contributed by JOZÀ

bicipr3ta is a cycling brand and shop founded and led by Black women in Salvador, Brazil. The brand positions race, gender, representation, and accessibility as part of its approach to cycling culture, products, and communication.

The visual identity was developed for the launch of 4THEBLACK (4THEBLK), a helmet created by the company, and expanded into a broader campaign system across digital and physical media.

Neue Haas Grotesk Display is used as the project’s primary supporting typeface across several weights and styles. Throughout the identity, the typography is frequently manipulated through changes in scale, proportion, outline, cropping, and distortion, allowing the same family to move between informational and expressive roles.

The main “CAPACETE FOR THE BLACK” wordmark was developed from Neue Haas Grotesk letterforms that were converted to outlines and manually modified. Regular and italic forms are combined within the same construction, while individual characters were stretched, opened, rebalanced, or redrawn after conversion. Characters such as the C, E, and R, for example, received structural adjustments to their contours, proportions, terminals, and internal relationships.

The logo and graphic system draw from Afro-Brazilian visual references, including forms associated with Exu’s trident, the Afro pick, and other symbols connected to Black identity and ancestry. The system was applied across social media, posters, promotional graphics, invitations, exhibition displays, wristbands, an instruction and display manual, T-shirts, tote bags, buttons, labels, signage, and other materials produced for the 4THEBLACK launch event.

Photography: vulgojr

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