Panorama restaurant boulanger
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Screen-printed business cards, light grey on brown paper, withwenty-five different illustrations on the back.
Panorama is a bread-focused restaurant located in the 11th arrondissement of Paris, France. The restaurant's concept is "Cuisiner le pain" (Cooking with bread): each day, the baker prepares the signature bread on-site using traditional flours. Then, the chef creates original and convivial dishes around it, all accompanied by fine wines and quality coffee.
For the visual identity, I (Paul Dagorne) created a custom typeface inspired by old French bakery storefronts: Pacifique Panorama, a decorative font resembling ears of wheat, used for the logo. To complement this font, a second weight was developed with the same design but in a thinner style and without the floral accents: Pacifique Regular.
I added a playful mascot, joining the Pacifique Panorama glyphs to create a lively brand identity. This character can be found on all of the restaurant’s materials, engaging in various actions.
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Screen-printed t-shirt for staff.
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Screen-printed t-shirt for staff.
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Invitation for the opening of the restaurant, on social networks.
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Research drawing inspired by old French bakery storefronts
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The Panorama mascot plays with the letters
This post was originally published at Fonts In Use