Nike – Fa24 showroom

Contributed by Victor Carboni


Source: www.instagram.com Herve Goluza. License: All Rights Reserved.

Concept and art direction for the Nike Paris showroom, created for the launch of the Fall 2024 collection. A project covering all visual and spatial aspects of the space – from the design of a central furniture piece to graphic treatments, material choices, product staging, and the creation of a coherent atmosphere aligned with the brand’s identity.

The typographic system – combining Palatino and Neue Helvetica – was implemented in line with Nike’s existing guidelines, contributing to the overall clarity and balance of the visual identity.

Art direction: Victor Carboni & Gabrielle Jabarnia
Agency: Midi:Quinze
Business management: Morgane Lejeau
Production: Lab Productions
Photography: Herve Goluza

Source: www.instagram.com Herve Goluza. License: All Rights Reserved.


Source: www.instagram.com Herve Goluza. License: All Rights Reserved.


Source: www.instagram.com Herve Goluza. License: All Rights Reserved.


Source: www.instagram.com Herve Goluza. License: All Rights Reserved.


Source: www.instagram.com Herve Goluza. License: All Rights Reserved.


Source: www.instagram.com Herve Goluza. License: All Rights Reserved.


Source: www.instagram.com Herve Goluza. License: All Rights Reserved.

This post was originally published at Fonts In Use

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