TfL safety campaign

Contributed by Ali Augur


VCCP. License: All Rights Reserved.

A safety campaign for Transport for London, designed to spotlight potential hazards across the network. Led by Ali Augur at VCCP London, the design and art direction made the most of short, punchy headlines within a portrait format. To emphasise impact, Obviously was used for its variable weights. The font is robust even when skewed or angled, always holding its strength and clarity.

Illustrator Andrew Hudson was brought on board to create the textured and colourful visuals that run throughout the campaign, adding depth and personality to the message.

VCCP. License: All Rights Reserved.


VCCP. License: All Rights Reserved.


VCCP. License: All Rights Reserved.


VCCP. License: All Rights Reserved.


VCCP. License: All Rights Reserved.

This post was originally published at Fonts In Use

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