NBC Branding Package 2009–2012

Contributed by Garrison Martin


Source: www.alexmapar.com License: All Rights Reserved.

Los Angeles-based Capacity worked with US TV network NBC on a branding system revamp which launched September 2009.

Art Director Alex Mapar said the team were going for “a conceptually & stategically driven humanized identity, away from the usual fluffed up, unauthentic, solely visual treatment of most contemporary Network branding.” [source]

Creative Director: Ellerey Gave
Art Directors: Ellerey Gave, Alex Mapar

Source: www.alexmapar.com License: All Rights Reserved.


Source: www.amazon.com License: All Rights Reserved.


Source: toniwatches.files.wordpress.com License: All Rights Reserved.

Houschka is actually still in use on every NBC and Universal TV property. It comes on-screen during every show (STRETCHED!) to display each program's TV rating.

Source: www.behance.net License: All Rights Reserved.


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This post was originally published at Fonts In Use

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