Moslavina is a microregion that people have somewhat forgotten about. Placed in continental Croatia, the region is broken into three administrative counties, which has weakened Moslavina’s identity and sense of familiarity with tourists. Studio Size designed a new destination branding and strategy to rejuvenate their community and attract prospective visitors.
The new visual identity had to be authentic and reawaken a sense of belongingness and pride in the local people. So we created a coat of arms, a flag, an anthem, and a slogan that determines Moslavina as a “land” that might have been hidden but never forgotten.