Mokana

Published July 3, 2025

Contributed by WrittenShape Type Foundry

Mokana is a skincare brand celebrating Latin American beauty. Gaya is used for Mokana’s logo. The text typefaces are Kalice and an unidentified sans.

To find out more about the project, here is a description by its designer, Chantal Jemmott:

Mokana is a skincare brand inspired by the rich, natural rituals of Latin America — a culture where beauty has always been rooted in self-care, connection to the earth, and ancestral wisdom. Too often, these traditions are overlooked or forgotten in the global beauty conversation. The concept and brand were envisioned by Eliana Cardeno and brought to life in collaboration with us. The objective of this project was to create a brand that repositions Latin American rituals not as something niche or nostalgic, but as a powerful global reference for modern skincare and wellness.

The brand strategy and visual identity were built to reflect this purpose, bold, confident, and grounded in culture. Four custom illustrations were created to represent natural elements like waves, leaves, and flowers, forming a flexible system for patterns, backgrounds, and animated visuals. A vivid color palette brings the brand to life, drawing from fruits and botanicals native to the region, such as guayaba, lulo, papaya, and aloe. The result is a brand that feels alive, rooted, and unapologetically vibrant — a celebration of Latin American self-care, reimagined for today.

Read full story.

WRITTEN BY

FontsInUse

An independent archive of typography.