Metamorphosis: On the Wings of a Tale

Contributed by Jocelyn Lau


Source: www.instagram.com Jocelyn Lau. License: All Rights Reserved.

This spring, House of SpeakEasy – a New York City nonprofit dedicated to connecting authors and communities through literary culture – presented their annual benefit gala named Metamorphosis: On the Wings of a Tale.

The visual identity and campaign design were inspired by the transformative nature of the Pygmalion myth and the interpretive quality of Rorschach inkblots. The project explores how a single story can shift and transform across multiple iterations. The identity hinges on a perfectly balanced central monogram that merges both structural and ornamental typefaces.

Source: www.instagram.com Jocelyn Lau. License: All Rights Reserved.


Source: www.instagram.com Jocelyn Lau. License: All Rights Reserved.


Source: www.instagram.com Jocelyn Lau. License: All Rights Reserved.


Source: www.instagram.com Jocelyn Lau. License: All Rights Reserved.


Source: www.instagram.com Jocelyn Lau. License: All Rights Reserved.


Source: www.instagram.com Jocelyn Lau. License: All Rights Reserved.


Source: www.instagram.com Jocelyn Lau. License: All Rights Reserved.


Source: www.instagram.com Jocelyn Lau. License: All Rights Reserved.

This post was originally published at Fonts In Use

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