Market Pantry Microwave Popcorn packaging

Contributed by Bryson Stohr


Photo: Bryson Stohr. License: All Rights Reserved.

Packaging designs for the various flavors of Microwave Popcorn by Target’s private label Market Pantry.

The more flashy components of the typographic aspect use Ziggurat and several styles of Knockout, with custom inline and fill effects. Secondary fonts include Univers (including Univers Ultra Condensed 39) and Gotham. The Kettle Corn box additionally features Distillery Script.

The general series design for Market Pantry was refreshed by Pearlfisher in 2016. See also the portfolio websites of designers Brad Norr and Sheerin Vatankhah who worked on related items (but not necessarily the shown popcorn packaging).

Source: www.target.com Target. License: All Rights Reserved.


Source: www.target.com Target. License: All Rights Reserved.


Source: www.target.com Target. License: All Rights Reserved.

This post was originally published at Fonts In Use

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