Māori Language Week campaign by Nelson Airport

Contributed by Darden Studio

Gamay is the new brand typeface by Nelson Airport, New Zealand.

One of the first applications is Te Wiki o te Reo Māori, or Māori Language Week. 2025 marks the fiftieth anniversary of this initiative. Nelson Airport celebrates this milestone with a series of posts on social media platforms.

The campaign introduces visitors to topical words and phrases in Māori. The kupu o te rā (word of the day) is set in Gamay’s Expanded Light weight, while the English translation below uses the Regular Medium. The font family by Darden Studio offers a total of 108 styles across six widths and nine weights, and is also available in variable format.

Inside the airport building, travellers can engage in four wero (challenges) to spark kōrero (conversation) while waiting for their flight. We love this challenge to learn the language of New Zealand’s indigenous population, and are thrilled to see Gamay used for Māori.

This post was originally published at Fonts In Use

---