Goodbois AW25 – The Identity Crisis

Published December 29, 2025

With the new fall/winter season, Goodbois presents “The Identity Crisis” – a collection born from uncertainty, where art becomes the only place identity can exist.

This project uses Ofform, designed by Marek Suchánek, to express themes of identity, tension, and renewal. The typeface’s sharp, fractured forms reflect the feeling of crisis and change, while the clean layout keeps the message clear and direct. The typography supports the idea of breaking down and rebuilding, visually reinforcing the project’s emotional tone.

Additionally, MuseoModerno by Omnibus-Type is a geometric typeface inspired by early 20th-century European avant-garde movements, evoking a Modernist sense of distance – detached, abstract, and relentlessly searching for new forms of seeing.

The head in this design evolved from an older piece we created for our World Care college jacket. Back then, the head carried a globe. Now we’ve reworked it into a universal symbol for broader mental themes.

The concept of the butterfly with G wings was inspired by its traits of transformation and change, as well as his diversity and uniqueness, reflecting adaptability to new identities.

Photography by NTI and Julian Fischer, shot at Stiebel Eltron.

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