Louie Louie promotion

Contributed by Steve Ach


Source: www.instagram.com License: All Rights Reserved.

Louie Louie is a cannabis infused seltzer by Basin Street Beverages from New Orleans. For the launch of their promotional campaign on Instagram, the brand used Carey Regular, an all-caps typeface designed to honor local sign painter Lester Carey (1953–2017).

The graphic additionally features a number of other letter styles, some of which seem to be lettering, or lettering derived from a typeface. “The Drink You Never Know That You Always Wanted” is HT Trattoria with a custom A, for example. “Available” probably is in BN Hamburg Hand, and the other sans that appears in caps of different widths might have started out as BN Axel Grotesk (Futura Passata is similar, too). “It’s juicy and purple!” is in Hess Gothic Round NF.

This post was originally published at Fonts In Use

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