LivestockX visual identity and platform
Photo: Atin. Atin. License: All Rights Reserved.
LivestockX is the definitive global platform for the verification, valuation, and movement of performance animals. London & LA-based agency Atin was commissioned to build an institutional-grade brand identity and digital UI/UX that brings transparency and scale to a traditionally fragmented market.
The primary wordmark is crafted using SuperBlue Bold, anchoring the identity with a forged, architectural finish. To balance this heavy industrial aesthetic with modern digital precision, the entire secondary typographic system relies on the Archivo family. Archivo Regular and Archivo Medium are deployed across the mobile trading application, arena signage, and corporate guidelines to ensure absolute data legibility in high-stakes environments.
Photo: Atin. Atin. License: All Rights Reserved.
Arena signage at a PBR championship event.
Photo: Atin. Atin. License: All Rights Reserved.
Photo: Atin. Atin. License: All Rights Reserved.
Photo: Atin. Atin. License: All Rights Reserved.
Source: livestockx.net Photo: Atin. Atin. License: All Rights Reserved.
Source: livestockx.net Photo: Atin. Atin. License: All Rights Reserved.
This post was originally published at Fonts In Use