Lila Porosa
Source: miratsestudio.com License: All Rights Reserved.
Visual identity and logotype design for Lila Porosa, a boutique flower shop in Zarautz, Basque Country, Spain, specializing in custom-made bouquets. Created by Mirats Estudio, the identity combines refined typography with organic symbolism to express the brand’s elegance and artisanal approach.
The logotype uses the Regular style of Fragment Glare, a modern high-contrast serif that combines clean, sculptural forms with a touch of elegance. Its distinctive style conveys a sense of both finesse and character, qualities that align with Lila Porosa’s identity. The typeface gives the brand a presence that is sophisticated yet accessible.
Editorial New is used or supporting typography. It’s a a serif with gentle nostalgic elements and a subtle editorial feel. Applied across secondary materials, it adds warmth and a hint of romanticism, enhancing the brand’s emotional tone while maintaining clarity.
The symbol, an abstract interpretation of floral forms, reinforces Lila Porosa’s deep connection to nature, while the typographic pairing enhances the balance between delicacy and distinction.
Source: miratsestudio.com License: All Rights Reserved.
Source: miratsestudio.com License: All Rights Reserved.
Source: miratsestudio.com License: All Rights Reserved.
Source: miratsestudio.com License: All Rights Reserved.
This post was originally published at Fonts In Use