Discos Larga Vida exhibition at Los Patrones

Published August 6, 2025
Contributed by Mario Julian Gutierrez


Jorge G. Balleza. License: All Rights Reserved.




Discos Larga Vida or D.L.V. was a Mexican label and record company from Monterrey that focused mainly on norteña music, founded in the early 1960s by Basilio Villarreal.

From Los Patrones (translated):

This story centers on two brothers, Gabino and Josel Hernández Cavazos, tireless cultural promoters. Each a leader of his time, they pushed the boundaries of technology to innovate and articulate the growth of norteño music and, later, grupera and tropical music. We dedicate these notes to their time at DLV.

“We came to the album by chance, by coincidence, by mistake.”

This semantic field exhibition was curated by Toy Selectah for Los Patrones. Documentary research and archive by Jorge G. Balleza / Sabotaje Media. Museography and graphic design by Malcom S. Vargas. Texts by Oscar G. Balleza.




Jorge G. Balleza. License: All Rights Reserved.

The name on a curve is lettering based on a logo version that D.L.V. was using.




Jorge G. Balleza. License: All Rights Reserved.


Jorge G. Balleza. License: All Rights Reserved.


Jorge G. Balleza. License: All Rights Reserved.


Jorge G. Balleza. License: All Rights Reserved.


Jorge G. Balleza. License: All Rights Reserved.


Jorge G. Balleza. License: All Rights Reserved.


Jorge G. Balleza. License: All Rights Reserved.

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