To design and create Kahaw Gelato’s identity, we brought flavors to life, imagining them as characters with distinct personalities. “Strawberry Fizz” is bright, “Tiramisu Magic” is alluring, “Dark Chocolate” is seductive – each flavor crafted to feel friendly and relatable, sparking connections and smiles.
The identity is built around a carefully curated typographic system that enhances this storytelling. Beatrice Display by Sharp Type, with its elegant contrast and refined details, evokes the richness and indulgence of Kahaw. Güggeli by Fabio Biesel introduces a playful contrast, adding character and charm, while Aeonik from CoType Foundry provides a neutral, structured balance, ensuring clarity and simplicity.
From naming the flavors to designing the packaging and establishing the overall art direction, Labaki Studio shaped every detail, crafting a cohesive and immersive brand experience for the tastiest gelato in Lebanon.