Letterpress printed advertisement poster and animation series for Typographic-Printing-Program.com.
The posters have been printed from traditional wood type and additional pantograph-cut pear wood sorts of Plakatschrift Didot for the larger sizes (“RRRrrriing”, “Kerning Depression?”, “Sans or Serif?”, and “Legibility Emergency?”), traditional plastic poster type and additional laser-cut acrylic glass sorts also of Plakatschrift Didot for the secondary information (“Call the typographic helpline …”) as well as some Ludlow slugs of Gothic Condensed No. 2 for the smallest size and a piece of hand-cut linoleum for the phone.
The animations have been produced from photographic reproductions of the printed posters.