Exact x Forestall Group

Published February 24, 2025

Contributed by Third What

Exact x Forestall Group is a leading global provider of quality control solutions. As one of the largest companies of its kind in Europe, ExFG provides technological, intellectual, and human resources for several industries, i.e. automotive, electronics, consumables, heavy industry, and others.

Our tasks at Third What included all aspects of brand personality, brand language, and brand appearance.

Rather than simplifying the group's name, we've made it less approachable to align with the new brand strategy. The aim was for the company to evoke respect and gravitas through monumentality. We believe a global authority should have an authoritarian yet graceful name, commanding instant respect from the audience. The ‘x act’ signature serves as a call to action and a symbolic marker of the logo, with its sound consistent with the company name and its visual representation aligning with the company’s profile and values. To maintain brand consistency, we use x as a connector (replacing &) in the brand name, and as a visual element in product/services names, such as xPeople. This approach blends the brand's dominant, formal style with aggressive, dynamic, and technological elements.

The x shape forms the core of the identity, serving as its focal point. The logomark, consisting of four bidirectional arrows, symbolises a dynamic focus on critical action points. This design reinforces the concept of targeted actions with global impact. More than just a symbol, the x sets boundaries, embodying ExF’s control over operations. It represents a system where everything functions within predefined parameters, ensuring streamlined, efficient work in the safest possible environment—free from surprises or complications, which is a domain of a quality control provider.

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