Haus der Musik

Published February 9, 2026

The Haus der Musik is a landmark institution in Vienna, serving as an interactive museum, a concert stage, and a premier event venue. To unify these diverse facets, WEDEL Markenbau (Hubert Wedel) developed a new, homogeneous brand strategy designed to make the identity more tangible both internally and externally.

Working in collaboration with designers Flora Bacher and Stefan Müller, the team created a flexible brand system that acts as a “transporter” for the museum’s story across all channels from print and out-of-home advertising to digital platforms and environmental graphics within the Palais itself. The core of this system is Nexa by Fontfabric. The font’s geometric clarity provides a modern, “scientific” foundation that complements the museum’s focus on acoustics, while its rhythmic versatility allows it to adapt to the emotional world of classical and contemporary music. The result is a dynamic, high-contrast visual language that feels as vibrant as the sound museum it represents.

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