Happy Alley

Contributed by Nguyen Gobber


Source: www.squad.studio Squad Studio. License: All Rights Reserved.

Squad Studio designed the visual identity of Happy Alley with the intent to capture the joy and craftsmanship behind every cookie and sandwich they offer. The project aimed to elevate Happy Alley’s flagship bakery, balancing playfulness with a refined aesthetic. The design uses bold colours and thoughtful messaging, creating a lively yet cohesive experience across in-store elements and social media.

An elegant wordmark based on Editorial Old by Pangram Pangram complemented by the typeface Farmacia by Nguyen Gobber and cheerful illustrations shape a warm and welcoming visual identity.

Source: www.instagram.com Happy Alley. License: All Rights Reserved.


Source: www.squad.studio Squad Studio. License: All Rights Reserved.


Source: www.squad.studio Squad Studio. License: All Rights Reserved.


Source: www.squad.studio Squad Studio. License: All Rights Reserved.


Source: www.squad.studio Squad Studio. License: All Rights Reserved.


Source: www.squad.studio Squad Studio. License: All Rights Reserved.


Source: www.squad.studio Squad Studio. License: All Rights Reserved.


Source: www.squad.studio Squad Studio. License: All Rights Reserved.

This post was originally published at Fonts In Use

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